About us

How everything began

Daniel has always loved gardening and since he and his wife Aline moved to a house in Vagnhärad with a large yard, he immediately started growing vegetables during the warm season.

Together they started learning more about gardening and farming, dreaming of having one one day, until they noticed the locals’ enormous interest in flowers.

Doing a little research and seeing the “not so great” flower bouquets sold in various shops, all of which came from abroad, got Aline’s brain working.

Recognizing the opportunity to help the environment, and the local flora, and offer unique flowers of the highest quality, Aline suggested starting a flower farm on her property. Doing so turned out to be fun and rewarding! Now they could spend more time together and do something meaningful for both of them.

The first name they chose for the business was “Flor,” which translates to flower in English. During their first year of sales, they were always hearing “beautiful flowers!” from their customers, so they decided to change the name to “Fina Flor,” which means “elegant flower” in Portuguese, to honour their Brazilian heritage.

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